In 2021, we are seeing more and more daily activities becoming virtual. With COVID, we were forced to find different ways to communicate and frankly, live without jeopardizing our safety and health.

AR helps us to see clothing in a completely different way and influences creativity. It also helps companies be more aware and inclusive for the sake of their consumers.

In order to find solutions to both of these pressing issues, many fashion brands have transitioned to digital methods of functioning.

Women are becoming more immersed in fashion technology and making groundbreaking advancements within the field. As more females are leading the fashion industry, they are seeing great success.

AR offers numerous opportunities for fashion brands to enhance their customer experience and differentiate themselves from their competitors. It also offers necessary solutions to the ongoing pandemic.

Recently, we are seeing more brands embrace technology in their business operations to push the limits of production, marketing, and wearability. Augmented reality, Novel fabrics, and Sustainability are a few of the top trends reshaping the fashion industry.

Augmented Reality is the use of superimposed digital content (images, text and sound) over a real-world environment. According to ABI Research, by the end of 2022, over 120,000 stores will leverage augmented reality and with the number of AR-capable devices to increase to 4 billion, companies, including fashion brands, are taking note.