Top Technology Trends Pushing The Boundaries Of The Fashion Industry

Image Source: 3DLOOK

The fashion industry, one of the fastest-growing industries in the world, generates an estimated 1.5 trillion dollars in revenue every year, according to BBC News.

Recently, we are seeing more brands embrace technology in their business operations to push the limits of production, marketing, and wearability. Augmented reality, Novel fabrics, and Sustainability are a few of the top trends reshaping the fashion industry.

AUGMENTED REALITY

The widespread use of Augmented reality allows customers to virtually try on outfits and accessories from the comfort of their homes before making purchasing decisions.

Dior, in collaboration with Instagram, developed a Sunglass filter that allowed consumers to try on their new product. Smart mirrors in stores and AR-supported apps that shoppers can use anywhere are a few of the many applications of this tech in the fashion industry.

INNOVATIVE FABRICS

Often called smart or novel fabrics, innovative fabrics have become a sustainable choice for many fashion brands. Innovative fabrics have characteristics like heating, cooling, impact resistance, and biodegradability and are already available in modern apparel products.

Vollebak created a 100% plant and algae T-shirt that biodegrades after 12 weeks and Modern Meadow, a fashion startup has developed lab-grown leather without harming animals.

SUSTAINABILITY

Traditional practices where designers make clothes to suit seasonal changes are becoming a thing of the past as climate concerns are rising.

More fashion brands are embracing the produce responsibly, maximizing wear, and, extending life philosophy. Recycling, reusing, repurposing, and reselling are all sustainable practices that fashion brands can embrace.

These are a few highlights of how technology is transforming the garments we see every day.