THE BLOG
Digital vs Fast Fashion
In order to find solutions to both of these pressing issues, many fashion brands have transitioned to digital methods of functioning.
PrettyLittleThing Launches Its First Virtual Model
PrettyLittleThing, on the 3rd of February, introduced its first virtual model ambassador. The digital model named Luna will model clothes on the fashion giant's website.
Fashion and Technology - Is the Technology Industry going to be “the future of clothing”?
The future would not see fashion or technology compete or win over the other. Fashion and technology would thus work together increasingly to fulfil future fashion needs.
Digital clothing - when trendiness and sustainability coincide
With its many avenues, digital fashion is one facet of fashion technology that can grow a lot in the future. It is a perfect solution to the fashion industry’s sustainability issue and also gives customers new and up to date clothes.
The Rise of Digital Fashion
Using 3D technology, more upcoming designers can showcase their designs without worrying about the huge production costs involved and existing brands can save physical sampling costs by switching to more affordable 3D samples.
3D Technology and The Fashion Industry
3D fashion technology platforms like CLO3D, have transformed the fashion industry by providing immersive digital consumer experiences, eliminating the need for 3D samples and improving marketing strategies.
3D Fashion: The 3-Step Plan
Introducing 3D digital fashion into your fashion brand can be a daunting task. Here is a simple 3-step plan to aid your success and help you avoid the aforementioned challenges.
Luxury Brands That Have Used Virtual Models
Fashion brands like Ralph and Russo have tasted the success of featuring virtual models. After the launch of their haute couture fall/winter 20/21 collection, they received more than 490,000 page views and made 65.1 Million USD with their virtual model and digital clothing alone.
Pros and Cons of 3D Digital Fashion
These days, fashion brands are using 3D fashion tech to create cutting edge designs using 3D models (avatars), sewing patterns, and 3D fabrics. With this, designers can create 3D garments to demonstrate what their products would look like in real life.
Slow Fashion Vs Fast Fashion
Slow fashion and fast fashion are fast becoming popular concepts. But what do they mean, what are their differences and what roles do fashion brands have to play?