3D Fashion: The 3-Step Plan

The challenge with the traditional fashion practice is that it completely slows down the production process. Samples often arrive late, not at all, or with a lot of errors, are expensive to ship and are of course, far from sustainable. 

Also, it is hard to work remotely when you only have physical samples or only a picture of said sample to work with. This can be really frustrating.

Introducing 3D digital fashion into your fashion brand can be a daunting task. Here is a simple 3-step plan to aid your success and help you avoid the aforementioned challenges.

Source: Balmlabs

Define the right 3D sample

What do you intend to use 3D for? Is it for wholesale, commerce, or internal collaboration? It is important to define the end-use of 3D samples before implementing them into your workflow. This is because each level of use would require a different level of detail. 3D samples used internally do not need to be as crisp and clear as those needed for advertisement.

Scale the 3D production process

The key is to start small and focused before you introduce 3D to other parts of your organization. Identify the parts of your workflow that need transformation and start there. After you see success you can begin to scale up and introduce 3D to other parts of your brand with the experience you and your team have gathered. 

Take your 3D models further

Once your 3D library is complete, you can integrate the 3D models into a single environment that would allow you to use them at different stages of your workflow. Before that, however, you must make sure to add a few more layers to make your 3D clothes as real as possible.

Implementing and understanding 3D sampling can often be a challenge. Use these 3 steps as a guideline and starting point, to create a clear direction for your 3D strategy.