Augmented Reality in Fashion

What is Augmented Reality?

Augmented Reality is the use of superimposed digital content (images, text and sound) over a real-world environment. According to ABI Research, by the end of 2022, over 120,000 stores will leverage augmented reality and with the number of AR-capable devices to increase to 4 billion, companies, including fashion brands, are taking note.

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What are the benefits of using Augmented Reality in the fashion industry?

Novelty and Differentiation

The use of augmented reality is still new and exciting to some consumers. A lot of users find it entertaining and want to share it with friends. Also, it enables brands to create the impression that their designs are unique from their competitors. Once shoppers believe that there is no better substitute, they are more likely to make a purchase.

Reduces Returns

According to Statista, product returns cost up to $550 billion every year. Shoppers return clothes when their expectations aren’t met. With augmented reality, customers can experience garments in an augmented world that lets them virtually try on garments to see if they would like them instead of just choosing from a stock photo.

High Potential to go Viral

Augmented reality has the potential to get your garments to a larger audience. This is because immersive experiences are worth talking about and worth sharing. Your AR content is more likely to be shared than traditional stock photos. Going viral also increases brand recognition and attracts new customers.

Augmented reality has transformed the way brands engage with customers and also improved the way shoppers interact with products by enabling them to experience garments virtually. Use augmented reality if you want your brand to go viral, reduce returns and create a sense of uniqueness.