3D Technology and The Fashion Industry

Image Source: Balm labs

3D technology has proven to be one of the most useful tech applications in the fashion industry. From 3D models, CGI influencers, 3D clothing, and virtual fashion shows, technology has transformed the fashion industry.

Enhanced Customer Experience

3D technology has introduced shoppers to an entirely new world of immersive and interactive digital experiences. Using 3D software like CLO3D and 3D augmented reality creation platforms like Livshows, fashion brands can develop 3D garments that give customers a detailed look at clothing that 2D images can’t.

These fun immersive experiences translate to more time spent on brand pages and increased conversion rates.

Excellent Marketing Tool

Visually, 3D content is more appealing than traditional 2D photos. Shoppers are more likely to purchase garments that are advertised using 3D technology because they provide visual representations of what a design would look like on a real person.

Lowers Cost and Saves Time

Would you rather spend time going back and forth with a manufacturer about your exact garment design or would you rather remotely create a 3D sample that details all the intricacies of your design and send it to the manufacturer knowing that the final product would be made with no errors? Digital garments are easy to make and reduce total production costs when you remove the costs of sampling.

3D fashion technology platforms like CLO3D, have transformed the fashion industry by providing immersive digital consumer experiences, eliminating the need for 3D samples and improving marketing strategies.