In 2021, we are seeing more and more daily activities becoming virtual. With COVID, we were forced to find different ways to communicate and frankly, live without jeopardizing our safety and health.

AR helps us to see clothing in a completely different way and influences creativity. It also helps companies be more aware and inclusive for the sake of their consumers.

In order to find solutions to both of these pressing issues, many fashion brands have transitioned to digital methods of functioning.

At Colorado State University, there is a summer program for middle-school girls called Fashion FUNdamentals. The program takes something creative and appealing like the fashion industry and uses it to increase interest in STEM fields.

Women are becoming more immersed in fashion technology and making groundbreaking advancements within the field. As more females are leading the fashion industry, they are seeing great success.

The fitting room of the future is here. Say hello to ‘ZOZOSUIT 2’. This futuristic tech is taking away standard sizing and introducing us to perfect fitting clothes.

Going sustainable is beneficial for both the consumer and the planet. Sustainable products are often higher in quality which is attractive to the consumer. If companies can learn to reduce, reuse, and recycle their clothes, we can begin to heal our planet.

PrettyLittleThing, on the 3rd of February, introduced its first virtual model ambassador. The digital model named Luna will model clothes on the fashion giant's website.

The future would not see fashion or technology compete or win over the other. Fashion and technology would thus work together increasingly to fulfil future fashion needs.

With its many avenues, digital fashion is one facet of fashion technology that can grow a lot in the future. It is a perfect solution to the fashion industry’s sustainability issue and also gives customers new and up to date clothes.

AR offers numerous opportunities for fashion brands to enhance their customer experience and differentiate themselves from their competitors. It also offers necessary solutions to the ongoing pandemic.

Recently, we are seeing more brands embrace technology in their business operations to push the limits of production, marketing, and wearability. Augmented reality, Novel fabrics, and Sustainability are a few of the top trends reshaping the fashion industry.

Numerous tech innovations are pushing the boundaries and changing the face of wearable technology in the fashion industry.

Using 3D technology, more upcoming designers can showcase their designs without worrying about the huge production costs involved and existing brands can save physical sampling costs by switching to more affordable 3D samples.

3D fashion technology platforms like CLO3D, have transformed the fashion industry by providing immersive digital consumer experiences, eliminating the need for 3D samples and improving marketing strategies.

Vollebak, the company that developed the indestructible jacket, has taken environmental clothing to the next level. In 2019, Vollebak developed a T-shirt that biodegrades in just 12 weeks.

Leveraging tech explores the latest trends that are transforming the fashion industry. The book highlights five of the top tech trends that the industry has embraced, which would enhance its future.

Introducing 3D digital fashion into your fashion brand can be a daunting task. Here is a simple 3-step plan to aid your success and help you avoid the aforementioned challenges.

Augmented Reality is the use of superimposed digital content (images, text and sound) over a real-world environment. According to ABI Research, by the end of 2022, over 120,000 stores will leverage augmented reality and with the number of AR-capable devices to increase to 4 billion, companies, including fashion brands, are taking note.

As the company calls it, Big Alice is a full-body scanner capable of digitizing people within milliseconds and with 1mm accuracy. The technological feat is the company’s biggest photogrammetric scanning studio at 5mx4mx2.5m and has room enough to scan 6 people at a time.