About YOC

Coy Griffin is a Fashion Technologist and Analyst, Educator, Author and TEDx speaker, and the founder of the creative technology consulting company, Your Own Creativity (YOC).Griffin is a guest lecturer specializing in fashion analytics, technology and operations with experience teaching at Virginia State University, the London College of Fashion. Griffin is on the advisory board at Long Island University for Fashion Merchandising and Management. She has also worked with NIKE and Black Girls Code.

Griffin works with fashion organizations to integrate the latest technological innovations with the creative world. She has been featured in media outlets such as Blavity, BOF, CFDA, and New York Fashion Week and often participates in educational and interactive events in Accra, Ghana.

Griffin is the author ‘Leveraging Tech’ and contributing author of the forthcoming book ‘Fashion Marketing in Emerging Economies’ published in late 2022 by Palgrave Macmillan. Griffin has previously worked within analytics at IBM, Johnson & Johnson, and a variety of Fashion Technology startups. She holds a Bachelor of Science in Data Analytics obtained from Clarkson University and presented a Fashion Technology TedX speech at her alma mater. Griffin’s mission is to promote the education of fashion technology and STEAM (Science, Technology, Engineering, Arts, and Math) opportunities in underserved and underrepresented communities. Her company, Your Own Creativity (YOC), consults fashion brands on the right way to use technology and analytics to grow their business.