Vollebak, the company that developed the 100% plant and algae shirt, claims to have developed the strongest most indestructible jacket. The indestructible jacket is lightweight and designed for protection and to withstand the toughest weather conditions.

Fashion brands like Ralph and Russo have tasted the success of featuring virtual models. After the launch of their haute couture fall/winter 20/21 collection, they received more than 490,000 page views and made 65.1 Million USD with their virtual model and digital clothing alone.

These days, fashion brands are using 3D fashion tech to create cutting edge designs using 3D models (avatars), sewing patterns, and 3D fabrics. With this, designers can create 3D garments to demonstrate what their products would look like in real life.

Slow fashion and fast fashion are fast becoming popular concepts. But what do they mean, what are their differences and what roles do fashion brands have to play?

NFTs have fast become a popular concept and the fashion industry is no stranger to them. With the promise of customer engagement, loyalty, and community, NFTs hold a particular promise in the industry.

Data analytics is an important part of the planning process for fashion brands. With data analytics, fashion brands gain insight into inventory management, profitability, consumer targeting and more. It helps brands to design products that align with brand identity and consumer expectations.

There is a huge transition happening right now in the fashion industry. Besides sustainability, digitalization is playing a big part in the transition, in terms of production, design, and operations.

The metaverse is an online 3D universe that combines multiple different virtual spaces. It allows users to work, meet, game, and socialize in these 3D spaces. Driven by augmented reality, users can choose and control their avatars. The metaverse gives brands the platform to interact with already engaged consumers in new and innovative ways.

Down Syndrome International partnered with creative agency, Forsman & Bodenfors (F&B) and global digital modelling agency, The Diigitals to develop the first virtual model with down syndrome.

Fashion brands that merge fashion and data analytics tend to fall at the advantageous side of the curve. We know that trend forecasting sources can be quite costly so we have gathered 3 free sources where you can get quality trend information.

Decentraland, the first-ever fully decentralized virtual world, held its one of a kind Metaverse Fashion Week from 24-27 March 2022. The event was a huge step in the right direction for fashion brands, hosting over 60 fashion brands and showcasing more than 500 looks.

Sandbox is a metaverse and gaming ecosystem where you can create, share and monetize assets and games. Like Decentraland and other software development and gaming companies, Sandbox has started selling its virtual space in the market. 

Roblox is a virtual platform and storefront where users go to play games which boasts 43.2 million daily active users. Users can update their avatars with new clothing, hair and accessories using digital items. According to the company, developers and creators will earn up to $500 million by selling user-generated content this year.